Siftree transcribes interviews and sales calls, codes every quote into needs, and keeps a quote bank your PMs can search.
Interview · Brightline HVAC
Needs codebook240 calls
Automatic re-routing
34%of interviews
Mobile job notes
28%of interviews
Labor-rule scheduling
18sales calls · 0 interviews
Live ETA
15%of interviews
17 needs coded across 40 interviews and 200 sales calls.
Own your intelligence
Your codebook across every interview and call — comparable needs, not sticky notes that die in a deck.
Reading 40 transcripts and sticky-noting
240 conversations coded with one codebook
An afternoon of clip hunting for the PRD
A quote pack with timestamps
Research and sales notes never meet
Needs compared across interviews and sales calls
A readout deck nobody opens
A quote bank PMs ask from Claude or ChatGPT
Quote bank
Filter by need, segment, or severity. Each quote jumps to its moment in the recording.
★ In Q4 routing pack
“Dispatchers rebuild the schedule by hand every time a tech calls in sick.”
“Union rules make overtime assignment a nightmare.”
“Invoices go out a week late because job notes are on paper.”
“Customers want to see the tech's ETA, like a rideshare app.”
“When one job runs long, the whole afternoon falls apart and I'm on the phone fixing it.”
Research vs. sales
The same needs, counted in interviews and in sales calls, side by side.
Interviews · 40
Need
Sales calls · 200
Automatic re-routing
Mobile job notes
Ops reporting
Live ETA for customers
Labor-rule schedulingSales only · 18 enterprise calls, 0 interviews
Multi-site permissions
Parts inventory sync
3 needs show up in sales and never in research. That’s a recruiting gap, not a demand gap.
What lands
Needs synthesis report
Fieldline Product · Q3 research
Top unmet need
Automatic re-routing came up in 34% of interviews and 22% of sales calls, highest in mid-market1Interview · Brightline HVAC, Sep 12.
Heard only in sales
Labor-rule scheduling came up in 18 enterprise sales calls and no research interviews. That's a gap in who we recruit, not in demand2Sales calls · enterprise, Q3.
Every claim links to the post, call, or page it came from.
SiftreeApp7:02 AM
New need passed 10% of calls · Offline job access
Heard in 23 of 210 calls since Sep 1 (11%), mostly mid-market. 7 quotes added to the bank.
Thresholds you set, delivered to Slack or email.
Task schedule
Approve the task once. It keeps running and repairs itself.
Quote pack · Q4 routing
“Dispatchers rebuild the schedule by hand every time a tech calls in sick.”
Brightline HVAC · Sep 12 · ▶ 12:04
“When one job runs long, the whole afternoon falls apart and I'm on the phone fixing it.”
Harbor Pest Control · Sep 15 · ▶ 19:30
“Rain days mean re-booking 40 jobs before 7 am.”
Keystone Mechanical · Sep 9 · ▶ 09:22
Quotes with accounts and timestamps, ready to paste into the PRD.
“I need one customer quote for the PRD and it takes an afternoon.”
“Which unmet needs appear in more than 25% of interviews?”
“How do enterprise and mid-market customers describe scheduling differently?”
“Find three quotes that support the Q4 routing bet.”
“Which feature requests contradict what we heard in interviews?”
“What words do customers use for the problem we solve?”
“Alert me when a new need shows up in 10% of calls.”
Questions
FAQ
Yes. Siftree transcribes audio and video recordings, then codes them alongside existing transcripts and notes.
Yes. Paste your codebook or let Siftree propose one from a sample. Codes come from a fixed list, so counts are comparable across studies.
They ask from Claude or ChatGPT through Siftree MCP and get answers with quotes that link back to the source conversation.
A chat assistant answers once from what it can see in the conversation. Siftree collects and connects your data, labels every record the same way, re-runs on a schedule, and cites the source behind each claim. You can still ask from ChatGPT or Claude through Siftree MCP.
Access is scoped to the channel and the accounts you grant. Tasks run in an isolated sandbox, creating or running a task requires approval, and every action is written to an activity log.
No. Describe the outcome in plain language. Siftree scopes the work, builds and tests the pipeline, and asks for approval before anything runs.
Every conversation, one codebook
DovetailManual affinity mappingCall clip huntingOne analyst, every team
Siftree
The AI platform for customer-obsessed leaders. Build personalized customer solutions you can trust.
Siftree connects calls, tickets, reviews, social, documents, and your existing systems — then builds pipelines, datasets, tools, and cited insights your team and agents can operate on. Long-horizon agents keep building after you walk away.
[Machine-readable summary](https://www.siftree.com/llms.txt) — full machine-readable index.