Why we're here
5 companies control the commons of 5 billion people.
The internet was open and simple. This simplicity made it hard to discover what was happening on people's websites, so we tried things like RSS, but websites aren't inherently social. Social networks solved this. Instead of hopping from site to site, people built a single profile, added friends, and got personalized feeds. This consolidated people, conversations, and content into a single place.
We are now trapped within these walled gardens that are dictated by opaque, addictive algorithms.
We're creating products that help decentralize the internet, starting with recommendation engines
Contrary to forum aggregators and RSS feeds of the past, protocols like Nostr and ATProtocol allow the internet itself to be social; digital identities and portable data - enabling us to engage with each other across the internet, no matter what app you use. Siftree will use these protocols to do 2 things well: identify similar content and recommend content it thinks you'll be interested in. This creates a world where people can simply post content into the void - not on a specific platform - and Siftree will pair you with other people posting similar content while recommending your content to others that would be interested.
This enables the algorithmic discovery we enjoy with modern social networks, while remaining open and decentralized.
Think of Siftree like a lens you control. Personalized ways of seeing the world.
The social web is a fractal-like tree of subcultures. It's heavily fragmented across platforms, protocols, lexicons, audiences, and media formats. Our goal is to "sift" through this infinitely expanding tree, index the information, use machine learning to understand it, and power search, discovery, and analytics for the entire world.
We prioritize open protocols and ingest content found in the public domain.
