Siftree forCompetitor Intelligence

Keep battlecards current every time a competitor moves

Siftree snapshots competitor pricing, changelogs, ads, reviews, and hiring on your schedule, flags what changed, and drafts the battlecard update with sources.

12 changes·8 open deals affected
  • Routewise · Pricing pageOct 1

    Per-tech price up from $39 to $45

  • Routewise · ChangelogSep 29

    Launched an AI dispatch assistant (beta)

  • Tasklane · Meta adsThis week

    New ads: “Switch in a weekend”

  • Tasklane · G2 reviewsThis week

    4 reviews cite slow support since July

  • Routewise · LinkedIn jobsThis week

    Hiring 6 enterprise AEs

Watches
  • Pricing pages
  • Changelogs
  • G2 reviews
  • Meta Ad Library
  • LinkedIn job listings
  • CRM opportunities

Recurring snapshots

See exactly what changed.

Each run compares the latest page with the last snapshot. Before and after, timestamped.

routewise.example/pricing

Snapshot · Sep 24

Starter

$25

per tech / mo

Pro

$39

per tech / mo

Enterprise

Custom

annual

routewise.example/pricing

Snapshot · Oct 1

Starter

$25

per tech / mo

Pro

$39$45

per tech / mo

Enterprise

Custom

annual

Diff · Pro tierDetected Oct 1 · 7:02 am

− $39 per technician / month

+ $45 per technician / month

+15% per tech·+$72 per tech per year

Flows into the battlecard

Own your intelligence

You define what belongs on the battlecard.

Your objections, your win themes, your update rules — drafted with receipts, not a stale PDF from last quarter.

  • 2 sections updated this week
  • 3 sources cited
  • Reviewed before reps see it
RW

Routewise battlecard

Updated Oct 3 · 3 changes this week

● Current
01

Why we win

Routing holds up past 40 technicians. Routewise reviewers report breakage at that size1g2.com · Routewise reviews.
02

Objection: “Routewise is cheaper”Updated

Was · Sep 26Routewise is cheaper per tech. Pivot to routing quality.Now · Oct 3Not for teams over 20 technicians anymore. Their per-tech price rose to $45 on Oct 12routewise.example/pricing · Oct 1 snapshot.
03

Talk trackUpdated

Ask about their AI dispatch beta. It's opt-in and English-only, per their changelog3routewise.example/changelog · Sep 29.

Pipeline impact

Know which deals just got easier.

Open opportunities from your CRM, matched to the competitor that changed.

8
Open deals affected
+15%
Routewise per-tech price

Open opportunities · competitor: Routewise

8 deals · $512k
  • Harbor Fire & Safety$112,000Pricing change affects this dealEvaluation · 64 techsTheir quote +$4,608/yr
  • Brightline HVAC$86,400Pricing change affects this dealProposal · 48 techsTheir quote +$3,456/yr
  • Summit Electric Co.$54,000Pricing change affects this dealDiscovery · 30 techsTheir quote +$2,160/yr
  • Northgate Plumbing$41,500Pricing change affects this dealNegotiation · 26 techsTheir quote +$1,872/yr
+ 4 more deals over 20 techniciansSynced from CRM · Oct 3
“Our battlecards were last updated before their pricing change.”
— Product marketing manager
By hand
With Siftree

Fridays reading changelogs

Sourced diffs when something moves

Reps hear about launches from prospects

#compete alert when it ships

Battlecards updated once a quarter

Objections redrafted when prices move

“Which deals does this affect?”

8 open opportunities, flagged

What lands

A brief your sellers trust.

Routewise battlecard

● Ready

Updated Oct 3 · 3 changes this week

Why we win

Routing holds up past 40 technicians. Routewise reviewers report breakage at that size1g2.com · Routewise reviews.

Objection: “Routewise is cheaper”

Not for teams over 20 technicians anymore. Their per-tech price rose to $45 on Oct 12routewise.example/pricing · Oct 1 snapshot.

A cited report, every run

Every claim links to the post, call, or page it came from.

#compete

SiftreeApp7:02 AM

Routewise changed pricing

Pro is now $45 per tech, up from $39 (snapshot Oct 1). 8 open deals face Routewise. Battlecard draft ready.

Alerts where your team works

Thresholds you set, delivered to Slack or email.

Task schedule

Active
Task
Track Routewise and Tasklane changes and draft battlecard updates
Runs
Every Friday · 7:00 am
Alert
Alert #compete on any pricing change

On your schedule

Approve the task once. It keeps running and repairs itself.

This week's competitor changes

AI-labeled
  • RoutewisePer-tech price up from $39 to $45High
  • RoutewiseLaunched an AI dispatch assistant (beta)Medium
  • TasklaneNew ads: “Switch in a weekend”Medium
  • Tasklane4 reviews cite slow support since JulyMedium
  • RoutewiseHiring 6 enterprise AEsLow

Every change, typed and scored

Pricing, product, messaging, and hiring moves, rated for deal impact.

Start with a prompt

Ask it like you'd ask your CI lead.

Copy one into the Siftree agent and swap in your competitors.

  • “What did Routewise and Tasklane change on their sites this week?”

    → Change log
  • “Which open deals face a competitor that just changed pricing?”

    → Affected deals
  • “What do G2 reviewers praise about Tasklane that they don't say about us?”

    → Gap list
  • “Summarize why we lost our last 20 deals to Routewise.”

    → Loss analysis
  • “What is Routewise hiring for, and what does it suggest about their roadmap?”

    → Strategy read
  • “Alert me when any competitor changes pricing.”

    → Alert

Questions

Before you ask.

FAQ

How do you detect changes on competitor sites?

A scheduled task snapshots the pages you choose and compares each run with the last one, so you see exactly what changed and when, with the before and after text.

Can it use our win/loss calls?

Yes. Connect your call recorder or upload recordings. Siftree transcribes them and codes win and loss reasons next to the public data.

How is this different from a dedicated CI platform?

Siftree builds the monitoring pipeline from a prompt and joins competitor changes with your own calls, reviews, and pipeline, so the same data serves CI, product, and marketing.

Why not just ask ChatGPT or Claude?

A chat assistant answers once from what it can see in the conversation. Siftree collects and connects your data, labels every record the same way, re-runs on a schedule, and cites the source behind each claim. You can still ask from ChatGPT or Claude through Siftree MCP.

Who can see our data?

Access is scoped to the channel and the accounts you grant. Tasks run in an isolated sandbox, creating or running a task requires approval, and every action is written to an activity log.

Do we need engineers to set this up?

No. Describe the outcome in plain language. Siftree scopes the work, builds and tests the pipeline, and asks for approval before anything runs.

What it watches

  • Pricing pagesCompetitor web
  • ChangelogsCompetitor web
  • Product pagesCompetitor web
  • Meta Ad LibraryAds & social
  • Google advertiser adsAds & social
  • LinkedIn postsAds & social
  • X postsAds & social
  • G2 reviewsReviews & hiring
  • TrustpilotReviews & hiring
  • GlassdoorReviews & hiring
  • LinkedIn job listingsReviews & hiring
  • CRM opportunitiesYour systems
  • Win/loss call recordingsYour systems
Instead ofKlueKlueManual battlecard updatesFriday changelog reading

One analyst, every team

Put Competitor Intelligence on autopilot.

  • Cited. Every claim links to its source.
  • Approved. Nothing runs until you approve it.
  • Sandboxed. Tasks run in an isolated sandbox.
  • Scoped. Access limited to what you grant.

Siftree

The AI platform for customer-obsessed leaders. Build personalized customer solutions you can trust.

Siftree connects calls, tickets, reviews, social, documents, and your existing systems — then builds pipelines, datasets, tools, and cited insights your team and agents can operate on. Long-horizon agents keep building after you walk away.

[Machine-readable summary](https://www.siftree.com/llms.txt) — full machine-readable index.