Siftree labels every ad and video in your category by hook and format, then shows the angles nobody is running yet.
POV: your moisturizer finally stops the 2pm shine
Stop buying moisturizer if you have oily skin
Hook gaps · facial moisturizer
POV problem
Comparison test
Expert reaction
Contrarian
Routine
I tested 5 gel creams under makeup for a week
POV: your moisturizer finally stops the 2pm shine
I tested 5 gel creams under makeup for a week
Dermatologist reacts to drugstore moisturizers
Own your intelligence
Your hooks, your formats, your phrases — ranked in customer language, not an agency deck's guesses.
r/SkincareAddiction · 214 upvotes
“Every gel cream I try is fine alone but nothing wears under SPF without balling up by lunch.”
Problem phrases · r/SkincareAddiction
Gaps → briefs
Each brief cites the ads, videos, or threads that justify it.
Lumera content plan · November
Week 1
Nov 3–9
Gel creams under makeup: 8-hour test
Earns 2.3x median. Lumera used it once.
Same test, 15-second split-screen cut
Dewly runs 18 of these. Top one active 63 days.
“Finally doesn't pill under makeup”
#2 problem phrase, 356 mentions.
Week 2
Nov 10–16
Dermatologist reacts to Lumera Oil Control
1.7x median. Lumera has none.
Wears under SPF: 12-hour check-in
#3 problem phrase. No brand covers it.
Week 3
Nov 17–23
SPF + moisturizer, no pilling
“wears under SPF”, 298 mentions.
Shiny by noon? Day-in-the-life
POV hooks 1.4x median in Q4.
Week 4
Nov 24–30
30 oily-skin customers, one week
“finally matte” in 214 reviews.
“Tight after cleansing” fix
#6 phrase. No brand covers it.
“Every agency deck says “UGC” and nothing more specific.”
A trend deck once a quarter
1,264 ads & videos labeled on repeat
“UGC performs well”
Comparison tests earn 2.3x the median
Hooks brainstormed in a room
Hooks ranked by category engagement
Guessing how customers describe it
Reddit's exact phrases, ranked
What lands
Four-week content plan
Lumera Content · November
Winning hooks
Comparison-test hooks earn 2.3x the category's median engagement. Lumera has used one this quarter1Meta Ad Library · category sample.
Open angles
No brand is running “wears under SPF” content, though it's the third most common problem phrase on Reddit2reddit.com/r/SkincareAddiction · problem phrases.
Every claim links to the post, call, or page it came from.
SiftreeApp7:02 AM
New hook entered the top 10
“Ingredient X-ray” debuted at #2: 1.9x median engagement across 14 Clarra TikToks this week.
Thresholds you set, delivered to Slack or email.
Task schedule
Approve the task once. It keeps running and repairs itself.
Top hooks · category
See which hooks rise, fade, or break into the top 10.
Start with a prompt
Copy one into the Siftree agent and swap in your category.
“Which hooks earned the most engagement in our category this month?”
“Which problem phrases do customers use that no brand's ads mention?”
“Which of our ad angles are showing creative fatigue?”
“Turn last week's top TikTok in our category into briefs for three formats.”
“What claims do competitors make that our reviews could disprove?”
“Alert me when a competitor launches a new ad concept.”
Questions
FAQ
Public ad libraries such as Meta Ad Library and Google's advertiser ads, plus TikTok, YouTube, and Instagram content from Siftree's marketplace. Your own performance data comes in through a connector or upload.
It writes briefs, angles, and draft scripts grounded in the evidence. Your team or agency produces the final work.
Yes, once your ad performance data is connected. Siftree tracks results by hook and format over time and flags declines.
A chat assistant answers once from what it can see in the conversation. Siftree collects and connects your data, labels every record the same way, re-runs on a schedule, and cites the source behind each claim. You can still ask from ChatGPT or Claude through Siftree MCP.
Access is scoped to the channel and the accounts you grant. Tasks run in an isolated sandbox, creating or running a task requires approval, and every action is written to an activity log.
No. Describe the outcome in plain language. Siftree scopes the work, builds and tests the pipeline, and asks for approval before anything runs.
Where creative comes from
One analyst, every team
Siftree
The AI platform for customer-obsessed leaders. Build personalized customer solutions you can trust.
Siftree connects calls, tickets, reviews, social, documents, and your existing systems — then builds pipelines, datasets, tools, and cited insights your team and agents can operate on. Long-horizon agents keep building after you walk away.
[Machine-readable summary](https://www.siftree.com/llms.txt) — full machine-readable index.