Using Siftree to Increase LinkedIn Followers by 900%
Using Siftree to Increase LinkedIn Followers by 900%
Case Study
Jan 28, 2026
When I first started posting about Siftree, I had <500 followers on LinkedIn, today I have ~5,000; a 900% increase. I used our product to get here - here's the story.
Like a lot startup founders just getting started, I was young (25) and didn’t have a major network of potential customers. I was entering an industry I had adjacent ties to (analytics), but no major presence in, with major incumbents like Tableau, PowerBI, Sprinklr, and more. I was starting a company at a time when AI was flooding people's inboxes, and realized cold email would soon be trashed by generative AI; I needed a different way to grow and make what I was doing known. Content seemed to be the move - I knew I needed to make content that would be liked, shared, commented on, etc. to reach the right audience organically.
The best way to start? Look at what already resonates!
First: I navigated connections, comments, reactions, and pages to find the major “thought leaders” of the industry.
Second: I scraped all of their posts.
Third: I uploaded those posts into Siftree, to get a clustered breakdown of what the thought leaders posted about.
A few random examples below:
Fourth: I sorted the clustered content based on metrics such as like count, comment count, and overall document count (all descending) to see what type of content performs best and what type of content is posted in general. I grouped these metrics by topics, keywords, date range, and the thought leaders' names, giving me a comprehensive breakdown of what works and why.
I had exactly what I needed to to grow my own audience:
What content performs best (what topics and keywords I needed to focus on)
Who typically engages with each topic (audience overlaps and influential nodes)
Which thought leaders narrow / diversify their content and how that impacts them
Which months saw content convergence, AKA, which types of trends they participate in
What started as posting anxiety ultimately became confidence; I had the blueprint right there, all I needed to do was execute. If you're reading this, there's a great chance the blueprint is working!
If growing your audience is a major part of your goals for the year, contact me and I’ll help you get started!
Using Siftree to Increase LinkedIn Followers by 900%
When I first started posting about Siftree, I had <500 followers on LinkedIn, today I have ~5,000; a 900% increase. I used our product to get here - here's the story.
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Like a lot startup founders just getting started, I was young (25) and didn’t have a major network of potential customers. I was entering an industry I had adjacent ties to (analytics), but no major presence in, with major incumbents like Tableau, PowerBI, Sprinklr, and more. I was starting a company at a time when AI was flooding people's inboxes, and realized cold email would soon be trashed by generative AI; I needed a different way to grow and make what I was doing known. Content seemed to be the move - I knew I needed to make content that would be liked, shared, commented on, etc. to reach the right audience organically.
The best way to start? Look at what already resonates!
First: I navigated connections, comments, reactions, and pages to find the major “thought leaders” of the industry.
Second: I scraped all of their posts.
Third: I uploaded those posts into Siftree, to get a clustered breakdown of what the thought leaders posted about.
A few random examples below:
Fourth: I sorted the clustered content based on metrics such as like count, comment count, and overall document count (all descending) to see what type of content performs best and what type of content is posted in general. I grouped these metrics by topics, keywords, date range, and the thought leaders' names, giving me a comprehensive breakdown of what works and why.
I had exactly what I needed to to grow my own audience:
What content performs best (what topics and keywords I needed to focus on)
Who typically engages with each topic (audience overlaps and influential nodes)
Which thought leaders narrow / diversify their content and how that impacts them
Which months saw content convergence, AKA, which types of trends they participate in
What started as posting anxiety ultimately became confidence; I had the blueprint right there, all I needed to do was execute. If you're reading this, there's a great chance the blueprint is working!
If growing your audience is a major part of your goals for the year, contact me and I’ll help you get started!